In 2004, Mark Zuckerberg launched Facebook from his Harvard University dorm room, hoping to see what his classmates were up to on campus. The following eight years brought international fame, unimaginable wealth, a hit Hollywood movie, a disastrous initial public offering, a sagging stock price—and one unprecedented achievement. On Sept. 14, the company reached 1 billion active users. In an exclusive interview with Bloomberg Businessweek’s Brad Stone and Ashlee Vance, Zuckerberg reflected on the milestone and what’s next for his company as it resurfaces from a wave of negativity.
Congratulations on your first billion users. What does this mean for Facebook?
Mark Zuckerberg: The No. 1 value here is focus on impact. We’ve always been small in terms of number of employees. We have this stat that we throw out all the time here: There is on the order of 1,000 engineers and now on the order of a billion users, so each engineer is responsible for a million users. You just don’t get that anywhere else. I was talking to [Facebook board member] Marc Andreessen about this and he said the only two companies that he thought of that had a billion customers are Coca-Cola and McDonald’s.
Mark Zuckerberg: The No. 1 value here is focus on impact. We’ve always been small in terms of number of employees. We have this stat that we throw out all the time here: There is on the order of 1,000 engineers and now on the order of a billion users, so each engineer is responsible for a million users. You just don’t get that anywhere else. I was talking to [Facebook board member] Marc Andreessen about this and he said the only two companies that he thought of that had a billion customers are Coca-Cola and McDonald’s.
Microsoft?
That wouldn’t surprise me. It’s really humbling to get a billion people to do anything.
That wouldn’t surprise me. It’s really humbling to get a billion people to do anything.
Did you guys think about doing anything with the billionth user, grocery store-style?
I wanted to, but we didn’t want to leak that we got to a billion people. Doing data analytics at this scale is a big challenge, and one of the things you have to do is sample. So it’s funny, we were all sitting around watching us get to a billion users but it was actually just a sample of the users. It’s like you’re not going to try to pull a billion rows from a database, so you’ll pull a sample and project out. I don’t even know if we knew who the billionth person was.
I wanted to, but we didn’t want to leak that we got to a billion people. Doing data analytics at this scale is a big challenge, and one of the things you have to do is sample. So it’s funny, we were all sitting around watching us get to a billion users but it was actually just a sample of the users. It’s like you’re not going to try to pull a billion rows from a database, so you’ll pull a sample and project out. I don’t even know if we knew who the billionth person was.
How did you celebrate the moment?
Well, just everyone came together and counted down. Then we all went back to work. We have this ethos where we want to be a culture of builders, right?
Well, just everyone came together and counted down. Then we all went back to work. We have this ethos where we want to be a culture of builders, right?
We don’t want to overly celebrate any particular milestone, so what we do is we have hackathons. We have themed hackathons for different things. We’re having a hackathon to celebrate this when we announce it publicly, and the theme is going to be the next billion. So people will be thinking of ideas and working on prototypes and things that we’ll need to do to help connect the next billion people, which I think is pretty cool.
What’s possible at a billion-plus users that wasn’t possible at, say, 500 million?
There are two ways that I look at this. There’s what we can build internally and then there’s what can be built externally using Facebook. I’ll start with the external stuff. The big thing we’ve focused on is getting everyone connected and assembling this map of who people know. That way we can start to build interesting products like News Feed, or show who’s online for chat, or rank your friends so they’re in the right order for a search. But even when we were at half a billion people, you got these large-scale services like Skype or Netflix (NFLX) that also had big user bases. And we weren’t yet at the point where the majority of their users were Facebook users, so they couldn’t really rely on us as a piece of critical infrastructure for registration. A lot of startups did, but the bigger companies couldn’t. Now really everyone can start to rely on us as infrastructure. That’s a pretty big shift.
There are two ways that I look at this. There’s what we can build internally and then there’s what can be built externally using Facebook. I’ll start with the external stuff. The big thing we’ve focused on is getting everyone connected and assembling this map of who people know. That way we can start to build interesting products like News Feed, or show who’s online for chat, or rank your friends so they’re in the right order for a search. But even when we were at half a billion people, you got these large-scale services like Skype or Netflix (NFLX) that also had big user bases. And we weren’t yet at the point where the majority of their users were Facebook users, so they couldn’t really rely on us as a piece of critical infrastructure for registration. A lot of startups did, but the bigger companies couldn’t. Now really everyone can start to rely on us as infrastructure. That’s a pretty big shift.
So for the next five or 10 years the question isn’t going to be, does Facebook get to 2 billion or 3 billion? I mean, that’s obviously one question. But the bigger question is, what services can get built now that every company can assume they can get access to knowing who everyone’s friends are. I think that’s going to be really transformative. We’ve already seen some of that in games and media, music, TV, video, that type of stuff. But I think there’s about to be a big push in commerce.
SOURCE: Businessweek
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